Beth Perro-Jarvis

Beth is responsible for our pink book cover. Perhaps that’s because she’s ensconced in an all-male world. She has a slew of male brothers, an adored male husband, two male sons, even male pets. This also may explain her love of girlfriends, lipstick and extremely high heels. When Beth isn’t hanging with the guys, you’ll find her researching and strategizing with co-author Mary on behalf of some of the world’s greatest brands. Beth is a former advertising executive-turned-brand strategy consultant. Meaning she’s basically nosy and opinionated for a living. She also loves to bake pies and play competitive tennis.

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